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Internet Marketing Fundamentals Guide!
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What is the difference between 'HITS, FILES, PAGE VIEWS, & VISITS'?

    HITS is the total number of HTTP requests that the server received during the reporting period. Any request made to the server is considered a hit. FILES is the number of hits that actually resulted in something being sent back to the user, such as an HTML page or image.

    The statistics report contains, among others the following information:

  • the number of hits, 304's, files, page views, sessions, data sent (in KB)

  • the amount of data requested, transferred, and saved by cache (in KB)

  • the number of unique URLs, sites, and sessions per month

  • the number of all response codes other than 200 (OK)

  • the average visits per weekday and for last week

  • the maximum/average hits per day and per hour

  • the number of hits, files, 304's, sites, data sent by day

  • the top 5 days, 24 hours, 5 minutes and 5 seconds of the summary period

  • the top 30 most commonly accessed URLs (hits, 304's, data sent)

  • the 10 least frequently accessed URLs (hits, 304's, data sent)

  • the top 30 client domains accessing your server most often

  • the top 30 browser types

  • the top 30 referrer hosts

  • the overview/detailed list of all files requested

  • the overview/detailed list of all sites by domain and reverse domain

  • the overview/detailed list of all browser types

  • the overview/detailed list of all referrer URLs

    The following table summarizes the meaning of all terms in the statistics report which are not self-explaining:

    Hits
    A hit is any response from the server on behalf of a request sent from a browser. This includes any response from the server, not only text files or documents. If, for example, a HTML page has two images embedded, the server generates three hits if this page is requested: one hit for the HTML page itself and two hits for the two inline images.

    Files
    If the user requests a document and the server successfully sends back a file for this request, this is counted as a Code 200 (OK) response. Any such response is counted for as a file. Again, "file" here means any kind of a file.

    Code 304
    A Code 304 (Not Modified) response is generated by the server if a document hasn't been updated since the last time it was requested by the user and therefore there was no need to actually send the files for this document.

    Page Views
    Page Views are all files which either have a text file suffix (.html, .text) or which are directory index files. This number allows to estimate the number of "real" documents transmitted by your server. If defined correctly, the analyzer rates text files (documents) as pageviews. Those pageviews do not include images, CGI scripts, Java applets or any other HTML objects except all files ending with one of the pre-defined pageview suffixes, such as .html or .text. 

    Unique URLs
    Unique URLs are the number of all different, valid URLs requested in a given summary period. This shows you the number of all different files requested at least once in the corresponding summary period.

    Unique sites
    This is the sum of all unique hosts accessing the server during a given time-window . The time-window is hardwired to the length of the current month. This means that if a host accesses your server very often, it gets counted only once during the whole month. Only the sum of the unique hosts per month is listed in the statistics report.

    Sessions
    Similar to unique sites, this is the number of unique hosts accessing the server during a given time-window. This time-window is one day by default for backward compatibility, but it can be changed with the option -u or the Session directive in the configuration file. For example, if the time-window is two hours, all accesses from a certain host in less than 2 hours after the first access from this host are lumped together into one session. All following accesses more than 2 hours apart from the first access will be counted as a new session. This way you may get an estimated number of how many sessions are started on different sites to access your server.

 
 

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